Old Spice Man Set to Return

Do you miss those times when after shave advertisements meant showcasing just the man? Contemporary advertisements, in particular those related to lifestyle products usually feature skinny women who are seductively suggesting you to buy a particular product. Nothing wrong with this scenario or exploiting this winning formula since sex sells, so people will use this appeal in their selling strategies. But for those who used to watch Old Spice commercials of bare chested and towel clad men, it's time to rejoice. The makers of the aftershave lotion Old Spice are reintroducing the men in a new advertising campaign. Isaiah Mustafa will be the man in this case and he has already received a lot of praise for the commercials he has already been in.

Using Social Networking

The entire strategy is also unconventional. Rather than releasing the promos one by one across the television networks, Procter & Gamble, the makers of Old Spice will be releasing a 30 second preview commercial on social networks that will be showcasing all their lined-up advertisements. Pretty intelligent marketing strategy considering the fact that most of their potential customers hang out at social networking sites virtually 24X7. It does not seem to be coincidental.





Article Source: http://EzineArticles.com/?expert=Mark_O'donelle